Smart Security: How to Sell Connected Products to Customers

March 17, 2025

Smart security is no longer a futuristic concept—it’s here, and it’s changing the way people protect their homes and businesses. With the demand for smart locks, video doorbells, keyless entry systems, and integrated security solutions on the rise, locksmiths and security installers have a great opportunity to expand their offerings and increase revenue.

At Aldridge Security, we stock a wide range of smart security solutions, helping you stay ahead of the curve and provide your customers with the latest in connected security technology.

Why Customers Are Choosing Smart Security

More customers are moving away from traditional locks and security systems in favor of smart, connected products. The reasons?

✔ Convenience
No more lost keys, remote access via smartphone apps, and integration with smart home systems.

✔ Real-Time Monitoring
Customers can view access logs, receive security alerts, and check live video feeds from anywhere.

✔ Enhanced Security
Features like biometric authentication, encrypted key fobs, and automated access control make smart security more robust than ever.

✔ Scalability
Businesses can integrate multiple security devices into one central system, reducing management complexity.

Top Smart Security Products to Offer

Smart Locks & Keyless Entry
Smart locks provide secure, keyless access via PIN codes, Bluetooth, RFID cards, and mobile apps. Ideal for homeowners, landlords, and businesses, these locks eliminate the need for traditional keys and allow remote access management.
- Wi-Fi & Bluetooth Smart Locks – Operate via smartphone apps for keyless entry and remote access.
- Biometric Smart Locks – Use fingerprint or facial recognition for high-security access.
- PIN Code & RFID Locks – Ideal for commercial applications, offices, and rental properties.

Video Doorbells & Smart Intercoms
Video doorbells have become an essential part of home security, allowing users to see, hear, and speak to visitors remotely. These systems provide real-time alerts and video footage, deterring potential intruders.
- Wi-Fi Video Doorbells – Customers can answer their door from anywhere using a smartphone.
- Intercom & Door Entry Systems – Perfect for multi-tenant properties and businesses that need controlled access.
- Integration with Smart Locks – Allow users to unlock doors remotely for trusted visitors.

Smart Key Management Systems
For businesses handling multiple keys, a smart key cabinet provides an efficient and secure way to manage access. These systems allow administrators to track who takes a key, when it’s used, and when it’s returned, improving security in workplaces, rental properties, and high-security environments.

Integrated Access Control & CCTV
Smart security is most effective when combined with CCTV and access control systems. Businesses and high-security properties benefit from integrated systems that link entry points, video surveillance, and alarm triggers, providing a comprehensive security solution.
- Cloud-Based Access Control – Manage multiple doors remotely and track entry logs in real time.
- CCTV Integration – Link access events to security cameras for a full visual record of entries and exits.
- Smart Alarm Systems – Automated intrusion detection that alerts users instantly via mobile notifications.

How to Sell Smart Security to Your Customers

Smart security isn’t just about the products—it’s about solving problems and offering convenience. Here are some key strategies to help you sell smart security solutions:

1. Identify Customer Needs
Ask questions to understand what your customer wants:
✔ Do they want to control access remotely?
✔ Are they concerned about lost or copied keys?
✔ Do they need an audit trail of who enters their property?
✔ Are they looking for a fully integrated security system?
By pinpointing their needs, you can recommend the right smart lock, video doorbell, or access control system.

2. Highlight the Benefits Over Traditional Security
Many customers still hesitate to switch to smart locks or access control due to concerns about reliability and cost. Address these concerns by explaining:
✔ Security enhancements – Encrypted access, biometric authentication, and remote monitoring provide more security than traditional locks.
✔ Convenience – Customers can grant and revoke access instantly without changing locks.
✔ Integration – Smart locks and access control systems can link with alarms, CCTV, and home automation.

3. Offer Demonstrations & Hands-On Experience
Seeing is believing! If you operate a physical shop or provide on-site consultations, show customers how smart security works. Demonstrate:
✔ How to lock/unlock via smartphone.
✔ How to create temporary access codes.
✔ How to integrate smart locks with other security devices.

4. Bundle Smart Security Products for Businesses
For commercial clients, bundle solutions together to create a full security package. A package could include:
✔ Smart Locks + CCTV + Access Control – Ideal for offices and retail spaces.
✔ Video Doorbells + Smart Alarms – Perfect for small businesses and homeowners.
✔ Cloud-Based Access Control + Key Management Systems – Recommended for multi-site businesses.

5. Promote Upgrades & Maintenance Services
Smart security products need regular software updates and battery replacements to ensure continued performance. Offer:
✔ Installation & setup services – Help customers get started.
✔ Maintenance plans – Check for firmware updates, battery replacements, and troubleshooting.
✔ Upgrades – Inform customers about the latest technology and features.

Why Choose Aldridge Security for Smart Security Solutions?

At Aldridge Security, we provide the latest in smart security technology, ensuring that locksmiths and installers can offer cutting-edge solutions to their customers.

✅ A wide range of smart security products – Including smart locks, video doorbells, intercoms, and access control.
✅ Next-day delivery – Get your products fast and efficiently.
✅ Expert technical support – Need advice on the best smart security solutions? We’re here to help.
✅ Trade-only pricing – Exclusive deals and discounts for security professionals.

Final Thoughts

Smart security is transforming the industry, offering greater convenience, flexibility, and protection for both homeowners and businesses. As an installer, now is the perfect time to expand your offerings and introduce your customers to the benefits of connected security solutions.